Whether you are new to modeling or a 20 year veteran, there's one crucial tool you always need in your arsenal: modeling digitals. Also known as "polaroids" these photos are your visual calling card. Digitals or polaroids used to be taken quickly with instant cameras to simply show what a model currently looked like. In today’s industry (with heavy make up and lots of retouching and face sculpting) it’s more important than ever for both agencies and potential clients to be able to see what you look like in your raw and real form. (I’ve had a few photoshoots where the model that walked in was unrecognizable from her instagram images because of heavy face-tuning.)
Digitals can be taken in your agencies office. They can be taken at a professional studio. They can be taken by a friend.
What Are Modeling Digitals?
First things first, let's talk about what modeling digitals are. These shots are all about showcasing your raw, natural beauty, without any (noticeable) makeup or hairstyling. They consist of three or four key shots:
Headshot: Think of it as a close-up selfie, capturing your gorgeous face and expression.
Profile: This shot shows off your side profile, highlighting your unique bone structure.
Full-Length: We'll capture your entire physique, focusing on your posture and proportions.
Swimsuit: For this one, slip into swimwear or a simple outfit that lets your body type shine through.
Keep these tips in mind:
No (visible) makeup: Leave the makeup behind; we want your true self to shine through. It’s ok to wear super simple unnoticeable make up, like light concealer and a lip balm.
No significant hair styling: Keep your hair natural or how you typically wear it. If you have long hair, find out from your agency if you need images with it down and/or tied back.
Simple formfitting attire: Choose basic clothing that highlights your figure without being distracting. Think well-fitting jeans and a plain tee or tank.
Find out your agencies needs: It's crucial to understand the exact requirements of your modeling agency or agencies. Different agencies may have specific preferences for modeling digitals.
Keep the backdrop simple and clean: A white wall is perfect.
Keep the lighting simple: Window light is great, or a natural studio lighting set up also works.
Update regularly: Modeling agencies often expect models to update their digitals regularly, typically every six months or as advised by your agency. Be sure to stay on top of this to maintain a fresh and relevant portfolio.
Pose Naturally: But don't be afraid to let your personality shine through in your poses. If you smile a lot in real life and on set, you can smile here.
No retouching: We want to show your natural beauty, so avoid retouching.
Examples:
Check out the below images to see examples of fresh digitals for Olai Huth. Notice the simple outfits (white and black tee, white tank, and form fitting jean). We shot on a white wall in my studio with no strobe lights, just using the available window light. We shot headshots, profile, full length, and 3/4 in each look so that his agency can choose their favorites.
